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Introduction

The MoEngage and Reddit Ads Conversions integration establishes a secure, server-to-server (S2S) connection. By bypassing browser-side obstacles such as cookie restrictions, Intelligent Tracking Prevention (ITP), and ad blockers, it keeps your marketing data accurate, actionable, and privacy-compliant. MoEngage supports a unified omnichannel connector for Reddit:

• Reddit Omnichannel Conversions: Send conversion events captured across all your environments (website, mobile app, and physical store) directly into your Reddit Ads Manager through a single connector.

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Use Cases

Integrating Reddit Ads Conversions with MoEngage allows you to sync event data to support the following use cases:

• Signal resilience: Recover “lost” conversions typically blocked by browser privacy settings and ad blockers.
• Omnichannel attribution: Bridge the gap between offline transactions, in-app purchases, and web interactions to accurately attribute credit to your Reddit ad clicks.
• Return on Ad Spend (ROAS) optimization: Provide high-quality, real-time data to Reddit’s targeting algorithms for better ad delivery, audience matching, and optimized Cost Per Acquisition (CPA).

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Integration

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Step 1: Generate Credentials in Reddit

To establish the connection, retrieve your Pixel ID and generate an access token in Reddit Ads Manager.

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Step 1.1: Retrieve Your Pixel ID

To retrieve your Pixel ID, perform the following steps:

1. In the Events Manager, click Configure data source, and then select Conversions API > Set up manually. If you have not set up the Conversions API or the Pixel yet, select Conversions API Only instead.
2. Click Copy to Clipboard to save your Pixel ID.

Paste the value in a safe place for use in the Connect Reddit Conversions in the App Marketplace section.

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Step 1.2: Generate a Conversion Access Token

To generate a conversion access token, perform the following steps:

1. In the Conversions access token section, click Generate Access Token.
2. Enter a name for your token (for example, My Reddit Access Token).
3. Click Generate to create your token.
4. Click Copy to Clipboard & Close.

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Step 2: Connect Reddit Conversions in the App Marketplace

To connect Reddit Ads Conversions in the App Marketplace, perform the following steps:

1. On the left navigation menu in the MoEngage UI, click App marketplace.
2. On the App marketplace page, search for Reddit Ads Conversions.
3. Click the Reddit Ads Conversions tile.
4. On the Reddit Ads Conversions page, click the Integrate tab.
5. Enter the following details:

   Field	Required	Description
   Connection name	Yes	A unique internal name for the connection (for example, Reddit Conversions).
   Access Token	Yes	The static Bearer token from your Reddit account, generated in the Generate a Conversion Access Token section. This authorizes API calls.
   Pixel ID	Yes	The Pixel ID from your Reddit Ads Manager (Events Manager > Pixels), retrieved in the Retrieve Your Pixel ID section. This directs conversion signals to the correct dataset.

   
6. Click Test to validate and save the connection.

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Step 3: Create a Reddit Conversions Campaign

To create a Reddit Conversions campaign, perform the following steps:

1. On the left navigation menu in the MoEngage UI, click Engage, and then click Campaigns.
2. On the All campaigns page, click + Create campaign.
3. In the Create campaign dialog box, under Connected Apps, click Reddit Ads Conversions, and then click the most suitable delivery type.
4. In Step 1 (Target Users), select your audience.
5. In Step 2 (Content), select your connector (Reddit Omnichannel Conversions) and your created connection.
6. Under Conversion Goals, select the following. The Action Source drives omnichannel tracking, letting you attribute conversions to app interactions, web visits, or physical storefront purchases.

   Field	Required	Description
   Action Source	Yes	Defines the channel (Website, App, Store, or Other) of the conversion.
   Event Type	Yes	A Reddit taxonomy standard event (for example, Purchase, Lead, Sign Up). Default is Purchase.

7. Under Event Details, enter the following:

   Field	Required	Description
   Event ID	Optional	Unique transaction or order ID used for deduplication. Ensures only the first signal with this ID is recorded.
   Click ID	Optional	The rdt_cid parameter. Used for deterministic attribution of web conversions.
   Conversion Value	Optional	Numerical monetary value. Used to measure ROAS and revenue metrics.
   Currency	Optional	ISO code for the transaction currency. Uses USD by default.

   
8. Under Attribution & Advanced Matching, map user identifiers. Identifiers such as PII and device signals help Reddit link conversions to specific users. Using the Key-Value block, sensitive data (email, phone, and MAIDs) is automatically normalized and SHA-256 hashed to protect privacy. Page URL: The origin URL. The connector scans this for an rdt_cid if no Click ID is explicitly mapped. Under User Identifiers, map the following keys:

   Field	Description
   email	Maps to the user email. The system strips aliases and periods, lowercases the string, and applies SHA-256 hashing.
   phone_number	Maps to the mobile number. Values are normalized to E.164 and SHA-256 hashed automatically.
   external_id	Internal user identifier, protected with SHA-256 hashing.
   aaid	Android mobile advertising identifier, automatically hashed with SHA-256.
   idfa	iOS mobile advertising identifier, automatically hashed with SHA-256.
   user_agent	The browser’s User-Agent string for technical identification.
   uuid	The value from the first-party _rdt_uuid cookie on your domain.
   ip_address	Passed to Reddit to improve user matching accuracy.

   
   Include at least one high-fidelity match signal (Click ID, Phone, or Email) to maximize attribution performance.
9. Test your connector configuration, and then publish the campaign.

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Supported Conversion Events

MoEngage supports direct mapping to Reddit’s standard event taxonomy.

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Usage Constraints

• Deduplication hygiene: Mapping a unique Conversion ID (such as a transaction ID) prevents over-reporting by ensuring Reddit counts only unique event occurrences.
• Signal requirements: Successful API transmission requires at least one match key (Phone, Email, or Click ID). Without these signals, conversions cannot be attributed to Reddit ads.
• Automated normalization: Pass raw PII directly to the connector. The system handles all cryptographic requirements natively, including whitespace stripping and SHA-256 hashing.