> ## Documentation Index > Fetch the complete documentation index at: https://moengage-add-partner-guide-reddit-ads-conversions.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Why Is the Click Rate Higher in Email Campaigns Compared to the Open Rate in Some Campaigns? > Understand why email click rates can exceed open rates in MoEngage when templates have multiple links that each generate unique click events. ## Problem The Email campaign click rate displays a higher value than the open rate in certain campaigns. ## Explanation * When an email template contains multiple links, users can click on each link individually after opening the email. * Each click on a different link is considered a unique click, resulting in a higher click count than the number of emails opened.