> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-add-partner-guide-reddit-ads-conversions.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Why does the behavior analysis show the In-App shown event after delivery, but the campaign performance chart doesn't?

> Why In-App shown events appear in Behavior Analysis after delivery but not in the campaign chart — event time vs. server received time.

## Problem

* The behavior analysis for an In-app Messaging campaign set to deliver on a particular day displays the In-app shown event for days after delivery. <img alt="analyze behaviour.png" src="https://mintcdn.com/moengage-add-partner-guide-reddit-ads-conversions/FaXDFiTcmKN0SjCo/images/moengage_eb0ca9.png?fit=max&auto=format&n=FaXDFiTcmKN0SjCo&q=85&s=2456f3337ebb3e574d7ea2fdfcacdc40" width="1280" height="567" data-path="images/moengage_eb0ca9.png" />
* However, the Campaign Performance chart in the campaign shows only impressions on the delivery date. <img alt="campaign performance.png" src="https://mintcdn.com/moengage-add-partner-guide-reddit-ads-conversions/PinNDERAY3o3CwG-/images/moengage_c838c0.png?fit=max&auto=format&n=PinNDERAY3o3CwG-&q=85&s=e7af1d30a5e3d6a6a4d25e6005ecce73" width="1280" height="497" data-path="images/moengage_c838c0.png" />

## Explanation

This discrepancy is due to the difference in time considered for Campaign Impressions and the Analyze Module.

* Campaign Impressions are based on *Event Time*.
* Data in Analytics and Segmentation is based on *Event Received Time* (server time).

See the following image for reference: <img alt="event time ed.png" src="https://mintcdn.com/moengage-add-partner-guide-reddit-ads-conversions/yWdeNsZfDEXW9XB9/images/moengage_8a8d65.png?fit=max&auto=format&n=yWdeNsZfDEXW9XB9&q=85&s=15f67b898749fc3062603abc8d3274ab" width="1280" height="692" data-path="images/moengage_8a8d65.png" />

You can verify this by checking the **Event Time** and **Event Received Time** on the User profile. For more information, refer to [Event Time and Received Time](/user-guide/data/event-data/event-time-and-received-time).
