> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-add-partner-guide-reddit-ads-conversions.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.
# Reddit Ads Conversions
> Send omnichannel conversion events from MoEngage to Reddit's Conversions API through a secure server-to-server connection to improve attribution and ad performance.
# Introduction
The MoEngage and Reddit Ads Conversions integration establishes a secure, server-to-server (S2S) connection. By bypassing browser-side obstacles such as cookie restrictions, Intelligent Tracking Prevention (ITP), and ad blockers, it keeps your marketing data accurate, actionable, and privacy-compliant.
MoEngage supports a unified omnichannel connector for Reddit:
* **Reddit Omnichannel Conversions**: Send conversion events captured across all your environments (website, mobile app, and physical store) directly into your Reddit Ads Manager through a single connector.
## Use Cases
Integrating Reddit Ads Conversions with MoEngage allows you to sync event data to support the following use cases:
* **Signal resilience**: Recover "lost" conversions typically blocked by browser privacy settings and ad blockers.
* **Omnichannel attribution**: Bridge the gap between offline transactions, in-app purchases, and web interactions to accurately attribute credit to your Reddit ad clicks.
* **Return on Ad Spend (ROAS) optimization**: Provide high-quality, real-time data to Reddit's targeting algorithms for better ad delivery, audience matching, and optimized Cost Per Acquisition (CPA).
**Prerequisites**
Before setting up the connector, ensure you have the following:
* **Reddit Pixel ID**: Your unique Pixel ID that identifies the dataset in your Reddit Ads Manager.
* **Access Token**: The static Bearer token used to authorize MoEngage's requests to the Reddit Conversions API.
* **Active MoEngage account**: Contact your MoEngage CSM if Connected Apps is not enabled.
# Integration
## Step 1: Generate Credentials in Reddit
To establish the connection, retrieve your Pixel ID and generate an access token in Reddit Ads Manager.
### Step 1.1: Retrieve Your Pixel ID
To retrieve your Pixel ID, perform the following steps:
1. In the **Events Manager**, click **Configure data source**, and then select **Conversions API** > **Set up manually**. If you have not set up the Conversions API or the Pixel yet, select **Conversions API Only** instead.
2. Click **Copy to Clipboard** to save your Pixel ID.
Paste the value in a safe place for use in the [Connect Reddit Conversions in the App Marketplace](/partner-guide/retargeting-and-audience-sync/ad-conversions/reddit-ads-conversions#step-2-connect-reddit-conversions-in-the-app-marketplace) section.
### Step 1.2: Generate a Conversion Access Token
To generate a conversion access token, perform the following steps:
1. In the **Conversions access token** section, click **Generate Access Token**.
2. Enter a name for your token (for example, My Reddit Access Token).
3. Click **Generate** to create your token.
4. Click **Copy to Clipboard & Close**.
Save the access token in a secure place. It cannot be retrieved later, so if you lose it, you must generate a new token.
## Step 2: Connect Reddit Conversions in the App Marketplace
To connect Reddit Ads Conversions in the App Marketplace, perform the following steps:
1. On the left navigation menu in the MoEngage UI, click **App marketplace**.
2. On the **App marketplace** page, search for **Reddit Ads Conversions**.
3. Click the **Reddit Ads Conversions** tile.
4. On the **Reddit Ads Conversions** page, click the **Integrate** tab.
5. Enter the following details:
| Field | Required | Description |
| --------------- | -------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Connection name | Yes | A unique internal name for the connection (for example, Reddit Conversions). |
| Access Token | Yes | The static Bearer token from your Reddit account, generated in the [Generate a Conversion Access Token](/partner-guide/retargeting-and-audience-sync/ad-conversions/reddit-ads-conversions#step-1-2-generate-a-conversion-access-token) section. This authorizes API calls. |
| Pixel ID | Yes | The Pixel ID from your Reddit Ads Manager (**Events Manager** > **Pixels**), retrieved in the [Retrieve Your Pixel ID](/partner-guide/retargeting-and-audience-sync/ad-conversions/reddit-ads-conversions#step-1-1-retrieve-your-pixel-id) section. This directs conversion signals to the correct dataset. |
6. Click **Test** to validate and save the connection.
Changes to the connection can take up to 15 minutes to reflect.
## Step 3: Create a Reddit Conversions Campaign
To create a Reddit Conversions campaign, perform the following steps:
1. On the left navigation menu in the MoEngage UI, click **Engage**, and then click **Campaigns**.
2. On the **All campaigns** page, click **+ Create campaign**.
3. In the **Create campaign** dialog box, under **Connected Apps**, click **Reddit Ads Conversions**, and then click the most suitable delivery type.
4. In **Step 1** (Target Users), select your audience.
5. In **Step 2** (Content), select your connector (**Reddit Omnichannel Conversions**) and your created connection.
6. Under **Conversion Goals**, select the following. The **Action Source** drives omnichannel tracking, letting you attribute conversions to app interactions, web visits, or physical storefront purchases.
| Field | Required | Description |
| ------------- | -------- | --------------------------------------------------------------------------------------------- |
| Action Source | Yes | Defines the channel (Website, App, Store, or Other) of the conversion. |
| Event Type | Yes | A Reddit taxonomy standard event (for example, Purchase, Lead, Sign Up). Default is Purchase. |
7. Under **Event Details**, enter the following:
| Field | Required | Description |
| ---------------- | -------- | -------------------------------------------------------------------------------------------------------------- |
| Event ID | Optional | Unique transaction or order ID used for deduplication. Ensures only the first signal with this ID is recorded. |
| Click ID | Optional | The `rdt_cid` parameter. Used for deterministic attribution of web conversions. |
| Conversion Value | Optional | Numerical monetary value. Used to measure ROAS and revenue metrics. |
| Currency | Optional | ISO code for the transaction currency. Uses USD by default. |
8. Under **Attribution & Advanced Matching**, map user identifiers. Identifiers such as PII and device signals help Reddit link conversions to specific users. Using the Key-Value block, sensitive data (email, phone, and MAIDs) is automatically normalized and SHA-256 hashed to protect privacy.
**Page URL**: The origin URL. The connector scans this for an `rdt_cid` if no Click ID is explicitly mapped.
Under **User Identifiers**, map the following keys:
| Field | Description |
| ------------- | ------------------------------------------------------------------------------------------------------------------ |
| email | Maps to the user email. The system strips aliases and periods, lowercases the string, and applies SHA-256 hashing. |
| phone\_number | Maps to the mobile number. Values are normalized to E.164 and SHA-256 hashed automatically. |
| external\_id | Internal user identifier, protected with SHA-256 hashing. |
| aaid | Android mobile advertising identifier, automatically hashed with SHA-256. |
| idfa | iOS mobile advertising identifier, automatically hashed with SHA-256. |
| user\_agent | The browser's User-Agent string for technical identification. |
| uuid | The value from the first-party `_rdt_uuid` cookie on your domain. |
| ip\_address | Passed to Reddit to improve user matching accuracy. |
Include at least one high-fidelity match signal (Click ID, Phone, or Email) to maximize attribution performance.
9. Test your connector configuration, and then publish the campaign.
## Supported Conversion Events
MoEngage supports direct mapping to Reddit's standard event taxonomy.
| MoEngage Label | Reddit Key |
| --------------- | ----------------- |
| Purchase | PURCHASE |
| Page Visit | PAGE\_VISIT |
| View Content | VIEW\_CONTENT |
| Search | SEARCH |
| Add to Cart | ADD\_TO\_CART |
| Add to Wishlist | ADD\_TO\_WISHLIST |
| Lead | LEAD |
| Sign Up | SIGN\_UP |
Purchase is the default event type. If you are targeting top-of-funnel goals, adjust the **Event Type** in your campaign settings.
## Usage Constraints
* **Deduplication hygiene**: Mapping a unique Conversion ID (such as a transaction ID) prevents over-reporting by ensuring Reddit counts only unique event occurrences.
* **Signal requirements**: Successful API transmission requires at least one match key (Phone, Email, or Click ID). Without these signals, conversions cannot be attributed to Reddit ads.
* **Automated normalization**: Pass raw PII directly to the connector. The system handles all cryptographic requirements natively, including whitespace stripping and SHA-256 hashing.